QUICK GUIDE
Credit card machines are handheld devices that allow businesses to electronically accept payments. They have otherwise known as PDQ an acronym for “Process Data Quickly”, Chip, PIN, or card readers but whatever the name is they serve the same purpose of letting your customers pay quickly, easily, and securely without moving long distances in search for an ATM.
Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.
It has been a long way since the first credit card machine was launched on the market. Today there are different types of credit card machines, and you can choose the one that is best suited to meet your business needs.
The Wireless Credit Card Machine
For a mobile business, a wireless credit card machine is the best option. The wireless model is the most advanced credit card processing machine available today, and also the most expensive one. It is important to remember, however, that the area where you plan to use the machine should have sufficient cellular coverage if you decide to go the wireless route.
Credit Card Terminals That Can Handle Multiple Merchant Accounts
Your business needs may require you to maintain separate accounts for separate employees/service providers. For such businesses, the multiple merchant accounts option is a sensible one.
The Terminal Without An Attached Printer
These machines (without printers) are commonly used when mail ordering or phone order is involved. When the business is run in a mobile environment, and the credit card number is called into a central location where the number is keyed in, then too, machines without printers are often used. Also, when your business is a mobile one (landscaping, plumbing, locksmith), yet the wireless machine is not feasible for you, then this option is a very effective one. The printer-less credit card machines are very cost-effective. The Verifone Tranz 330 and Verifone Tranz 380 are two of the most popular machines in this category.
The Terminal With An Attached Printer
For your retail business, this machine, which includes an integrated impact or thermal printer, lets you issue a receipt to the customer at the time of the sale. Also, in this category, you can purchase machines that have built-in pin pads. It makes sense to have this feature because it lets you accept debit cards without purchasing a separate pin pad. Though machines with integrated printers are slightly more expensive than the credit card processing machines that don’t have attached printers, they are priced reasonably. The most widely used terminals in this category include the Hypercom T7 Plus, the Nurit 2085, and the Verifone Omni 3200se. If you are looking for integrated pin pads in the machine that let you process debit cards without purchasing separate pin pads then you need to choose from the Nurit 2085 Plus, Nurit 8320, and the Omni 3210se.
WHY GO FOR A CREDIT CARD MACHINE?
Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:
- Obtains Legal Recognition for Your Company
Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.
- You can accept various forms of payments
With a proficient processing service, you can accept and verify payment from all types of cards, electronic checks, debit cards, and traditional checks with the help of credit card machines. Thus your payment options increase and you won’t have to turn customers away.
- Increases Your Profitability
To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.
- Stay ahead of the competition
Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.
- Cash Flow Improving Measures
The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.
Contactless isn’t the only way to accept credit cards. Card machines are great because they give you multiple payment options, some of which don’t require a customer to be present at a free credit card terminal. Examine your payment options with just one credit card machine for business.
- You can accept payments anywhere at anytime
With flexible business models and with a good credit card service, you can accept payment anywhere, at any time. All such transactions are processed online either at a retail shop with a credit card machine or at a remote place with net access, such as a trade stall or kiosk.
- It provides you fraud and security protection
Reliable merchant services will always offer security protection by using modern encryption technology so that you and your customers are risk-free during the transaction and when the credit card information is being processed. Some merchant accounts providers use VeriSign SSL Certificate as well as an Address Verification Service (AVS) to protect your transaction against fraudulent access and use.
A good credit card machine is one of the most powerful pieces of business equipment. An up-to-date model with a wide range of features and high-level specifications will allow you to process numerous different types of transactions, thereby allowing your business to achieve its greatest sales potential.
